127 winning advertising_headlines • 1. This publication is not intended as a source of business, legal or accounting advice and the opinions expressed are those of the publisher only. The reader is strongly advised to consult with an attorney for compliance with all applicable laws. © Copyright, Breakthrough Business Technologies, Inc., 2004-2009. All rights reserved. #120-118, Tucson, AZ 85750 USA 866-863-4850 (Toll Free US & Canada) • What Makes a Gene Schwartz Space Ad Tick?........

A Million Dollar Testing Lab......... 4Winning Headline Approaches............ 6 Headlines emphasizing an immediate or rapid result....... 6 Headlines using metaphors and word pictures........

6 Headlines phrased as questions........... 6 Headlines stressing the “Try Before You Buy” proposition...... 6Beauty and Rejuvenation Advertising Headlines........ 7Weight Loss Advertising Headlines...........

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12Self-Improvement Advertising Headlines......... 13Executive’s Self-Improvement Advertising Headlines....... 14Nutrition and Diet Advertising Headlines......... 14Quit Smoking Advertising Headlines.......... 15Health, Pain Relief and Alternative Medicine Advertising Headlines.... 15Occult and Hypnosis Advertising Headlines......... 16Gardening Advertising Headlines...........

17Automotive Advertising Headlines........... 17Misc Advertising Headlines............

17Magalog And Direct Mail Package Headlines......... Raja Leelai Tamil Movie Free Download. 18Resources For Serious Direct Marketers and Copywriters...... 19This publication is not intended as a source of business, legal or accounting advice and the opinions expressed are those of the publisher only. The reader is strongly advised to consult with an attorney for compliance with all applicable laws. © Copyright, Breakthrough Business Technologies, Inc., 2004-2009.

All rights reserved. #120-118, Tucson, AZ 85750 USA 866-863-4850 (Toll Free US & Canada) • The Eugene Schwartz Headline Swipe File Ask an accomplished direct response marketer orcopywriter to name the best five ad writers of the lastfifty years and it’s certain Gene Schwartz would beon that list. How could he not be? His copy has sold well over a billion dollars worthof products in dozens of varied markets. He was such a prolific writer that at one point, heturned out a top flight space ad on a daily basis; copy, layout and all.